"Way of Rice and Fruit, Luoshuji™ Creation"

Sichuan is a major agricultural province, and as a granary in the West and an important agricultural product producing area in China, has bred many agricultural product brands. Jinshan Town is the large town in Luojiang District of Deyang City. Luo Zhonghai, the seniority secretary of Qilong Village in Jinshan Town, established the Hailan Daoguoxiang Family Farm in Jinshan Town, Luojiang District in 2015. In 2021, he began to build the brand "Luoshuji", which is taken from the homonym of Secretary Luo. This brand reflects his feelings for rural land.

The two Chinese characters, "蔬稷", are derived from the text of the pre-Qin Dynasty "in the past, Lieshenshi had the world, and his descendant was called Zhu, who could grow all kinds of grains and vegetables. After the establishment of the Xia Dynasty, Qi, the ancestor of Zhou, inherited the cause of Zhu, so Zhu was sacrificed as the God of Grain".(In the past, Shennong had the world, and his descendant was called Zhu, who could grow all kinds of grains and vegetables; after the establishment of the Xia Dynasty, Qi, the ancestor of Zhou, inherited the cause of Zhu, so Zhu was sacrificed as the God of Grain.)What Secretary Luo hopes is also to realize the industrialization of high-quality agricultural products in Jinshan Town and even Luojiang District by creating the brand "Luoshuji™".