Through the layout of domain names and rapid integration into the mobile Internet, Hailan Daoguoxiang improves the efficiency of brand publicity and promotion

Since the birth of "China Brand Day" in 2017, China began to vigorously advocate the publicity of independent brands, tell a good brand story, China's independent brand construction will formally rise to the overall strategy.

Brand is the common pursuit of producers and consumers, the symbol of China's soft power, but also the soul of an enterprise's existence and development. Robert Goizueta of Coca-Cola once said, "All our factories and facilities may burn down tomorrow, but you can never shake the value of the company's brand."

Thus, brand building is the core competitiveness of the sustainable development of enterprises. In the post-epidemic era, improving brand awareness and strengthening brand building has become an urgent issue for every enterprise that wants to stand firm in the competition.

1. Enhance the brand

In ancient times, animals were branded with red-hot irons to distinguish them from other people's similar goods. Modern people make their products separated from others by brand, so that products stand out from the competition. Brand is the identification symbol provided to consumers. The more fierce the market competition is, the more serious the product homogeneity is, and the stronger the demand for brand is.

 

2. Credit endorsement

To ensure quality and reduce the risk of decision-making when consumers buy.

When you buy a product, choose a familiar product, or choose a brand product, basically this is a good choice for us, because familiarity will create a sense of trust. In fact, the greater the influence of the brand, the higher the social credit cost of the enterprise. If there is bad news about the product, it will hurt the company more. "I chose to trust you. You vouched for my quality." Brand is also a constraint and alert for enterprises, which should pay attention to quality, service and consumers.

 

3. Oneness

With the help of Internet domain name, do a good job in brand construction

Domain name is exclusive and unique, and is an inseparable part of intangible brand assets of enterprises. Therefore, domain name is also called "network brand identity" of enterprises. Chinese domain name to improve the domain name brand system of enterprises, prevent the loss of brand assets, enhance the core competitiveness of enterprises in the network era. Through multi-dimensional brand construction to achieve the protection of intangible assets of enterprises, multi-dimensional promotion of competitiveness, for China's brand enterprises to enter the international clear obstacles.

 

4. Layout of Internet domain names

Hylan rice fruit aroma has been layout domain name: Tianfu Haomei. Website, hy-lan rice aroma. Website, Tianfu cloud business. Web site, response to the Internet brand war!