Hailan Rice fruity Family Farm, Jinshan Town, Luojiang County: to be a trusted supplier of agricultural products

Family farm originated from agricultural and sideline economy, is the basic form of agricultural and sideline economy, and is also the upgraded version of China's agricultural and sideline economy development in the future.

In recent years, a series of policies and measures have promoted the development of family farms, ushering in new opportunities and stepping into the fast track of development. The scale, standardization and intensification of production and operation have been continuously improved, and the operating benefits have been steadily improved. As a new type of agricultural operation, family farms play a positive role in developing modern mountainous agriculture, ensuring the effective supply of important agricultural products, improving comprehensive agricultural benefits and increasing farmers' income.

Family farms play an important role in promoting modern agriculture. The business model, scientific and technological content and business philosophy have been modernized, and the production and sales volume have been improved, and the economic benefits and ecological benefits have been unified.

Establishment and development of Hailan rice fruity family farm in Jinshan Town, Luojiang County

Luo Zhonghai began contracting land to grow food in 2003. With the farmers away from home, the abandoned land in each village is more and more, the village cadres have found Luo Zhonghai, and he is simply "every request", all refuse to contract down, to now has developed into luojiang County and even Deyang city grain farmers.

The farm is located in "Hailan Rice Fruity Family Farm" in Jinshan Town, Luojiang District, Deyang City, Sichuan Province. The core germplasm products are: rice, wheat, sorghum, rape, fruits and vegetables, etc.

Luo Zhonghai introduced that the operation model of the farm is "platform + cooperative + farmer". Through the combination of online and offline, we provide farmers with production funds, input collection, planting technical guidance, brand sales and other whole-process services for planting agricultural products, and promote standardized planting, large-scale management and brand sales, so as to expand and strengthen the regional agricultural products industry while enriching farmers.

In this way, on the one hand, the farm can focus on production and quality control, on the other hand, the product distribution process is simplified, which is conducive to food safety and can reduce the cost of sales.

Farm households accumulated in farmers into the club, ecological platform system upgrade and service for farmers, on the basis of in-depth, with the Internet, the Internet of things, big data, block chain for technical support, the formation of item the large data of agricultural industry, through the upstream and downstream of industrial chain, the construction of digital ecology, from three aspects, financial management, transaction can assign for the whole industry chain, To assist the transformation and upgrading of individual agricultural products industry.

Luo zhonghai said his plan is to persuade more people to become producers and consumers of safe food by taking hailan Rice fruity family farm in Jinshan Town, Luojiang County as an example.

Next, Luo Zhonghai plans to build a and, green coffees which are dry room set up grain storage base, developing its own brand "highland rice aroma", at the same time, the scientific farm management, technology, planting technology provided to the other farmers willing to engage in safe food production, in the implementation of farmers get rich at the same time, strengthen regional agricultural industry. Secondly, tianfu Cloud business e-commerce platform will be set up in the second half of the year, which is expected to be online in early 2022 to provide an online professional trading platform for Sichuan specialty enterprises.